Val’s Organic Vodka
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Branding • Naming • Packaging • Graphic Design
The team behind Farmhouse Organic and Anytime Spritz saw an opportunity to create a delicious, organic, corn-based vodka at an accessible price point, all while supporting the expansion of organic farming acreage in the US.
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Val’s Organic Vodka creates high-quality, organic spirits at an exceptional value. Vals’s is a consciously agricultural product and contributes to increases in organic farming acreage in the United States. It is crafted by women and works to increase the percentage of women working in spirits. The name pays homage to Valentine Goesaert who fought for the right for women to be bar owners.
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Maddy Rotman • Anytime Co-Founder
Taylor Lanzet • Anytime Co-Founder
KEY BRAND VALUES
Organic: Vals’s is a consciously agricultural product, just like Anytime (Spritz, Spirits), and is increasing the organic farming acreage in the United States.
Crafted by Women: And working to increase the percentage of women working in spirits.
NY-Based: distilled (and currently only available) in New York
An exceptional value: organic, delicious, affordable.
