THE CLIENT
Eating Matters
ABOUT EATING MATTERS
Eating Matters was a podcast on Heritage Radio Network from 2014 to 2021.
“Food has emerged as a critical policy area—and it raises big questions about health, labor, sustainability, and our collective future. Join host Jenna Liut for conversations with food policy experts and leaders about the issues that shape our everyday experiences of buying, cooking, and eating food.”
THE BRIEF
I first worked on the branding for Eating Matters in 2016. Time passed, life went on. But, in recent years, I’ve become more interested in the subject matter featured on the podcast—particularly the conversation around food, sustainability, and climate—and decided to revisit the project for fun. This was an opportunity to dive into the rich content archives of Eating Matters, refresh some old creative work of my own, and dive deeper into the exploration of the brand visuals.
SERVICES OFFERED
Brand Identity
Graphic Design
IN PARTNERSHIP WITH
Jenna Liut, Host
EATING MATTERS 1.0
The original mark was an abstract representation of popular iconography in the food space at that time: the ubiquitous fork and knife. I wanted to avoid ‘obvious,’ deciding on simple abstract shapes—the slice of a knife and the prongs of a fork—to create a modern icon that still referenced its original inspiration.
Using only circles, the graphic pattern was inspired by the ideas of 1) the importance of biodiversity and 2) the agricultural practice of crop rotation to naturally improve soil, amongst other benefits.
EXPANDING THE BRAND
Much of the original essence of the identity still resonated with me when I returned to this project this year, but I wanted to build on it further. For this update, I retired the crossed fork/knife icon, opting instead for a more robust and dynamic graphic language made from patterns of this earlier icon.
I gave the wordmark a refresh, keeping it in the same font family (Plantin), but using a condensed variation that adds retro character and modernity all at once.
I gave the red a bit more pop but essentially kept the colors consistent. Lastly, I explored the use of masked and overlapping images as a key characteristic of the brand
Eating Matters branding from 2016
Evolved and expanded branding from 2025
