THE CLIENT
Terraform Cities
ABOUT TERRAFORM CITIES
Terraform Cities is a nonprofit and conceptual research project exploring how to transform cities into thriving, green ecosystems that support the well-being of people and the planet by integrating abundant flora into the built environment. Through education, advocacy, innovation, and collaborative partnerships, Terraform Cities aims to radically reimagine the urban landscape.
THE BRIEF
Terraform Cities needed a compelling identity with which to start promoting its mission and secure community support and, ultimately, fundraising. In addition to their identity, I developed a landing page website and a brand white paper.
SERVICES OFFERED
Brand Identity
Web Design
Graphic Design
IN PARTNERSHIP WITH
Wheaton Simis, Content
Sampling of inspiration imagery
INSPIRATION
The foundation of the Terraform Cities identity system is the grid. It was used first to create the wordmark, but is also an essential element of the visual system, acting as a way to highlight the contrast between hard and soft, city and nature. It started from a simple place: thinking about the literal building blocks of the city around me. I was influenced by images of eco-architecture—large buildings with living walls or lush balconies on every floor—and the unique patterns created when concrete and flora live in concert with each other.
The system visually merges the past and the future. Inspiration from aging graph paper and 90s representations of ‘the future’ (The Fifth Element) give the identity warmth, but the underlying grid system is very much linked with modern digital design and technology.
