Thuma
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Thuma creates thoughtful bedrooms for modern living defined by elevated design, quality craftsmanship, and modern convenience. Thuma aims to design long-lasting, timeless pieces utilizing upcycled, recycled, and natural materials and minimizing its environmental impact over the product’s lifecycle.
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Design Direction Creative Direction
I was the inaugural Design Director at Thuma for two and a half years from 2021 to 2023. Below is a sampling of work I did during my time there, with a particular highlight on the large-scale seasonal video + photo shoots.
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Thuma internal team, particularly the Creative & Brand Marketing Team from 2021-2023.
NAVIGATE FEATURED PRODUCTIONS
Launching
The Rug
The Bed in Grey
Launching
The Dresser
Launching
The Headboard
The Bed in Espresso
National brand TV spot built in partnership with WITHN
Spring/Summer 2023
This shoot featured content created to support the launch of two new products: The Rug and The Bed in its fourth and newest colorway—Grey.
Content was used for paid advertising, organic social, and Thuma’s website, and was our first experiment shooting on location.
The Nightstand: No Assembly Required
The Bedroom stop-motion GIF
The Bedroom in Natural: The Bed, The Headboard, The Nighstand, The Rug, The Side Table, The Sheets, The Sleeve
The Dresser (3 x 2) in Natural
Social media videos for the launch of The Rug
The Bedroom in Grey: The Bed, The Headboard, The Nighstand, The Rug, The Desser (4 x 2)
The Bed in Grey highlighting one of Thuma’s key features: beautifully-designed for simple assembly
The Daybed, in Walnut
Accessories, featuring The Sleeve
Fall/Winter 2022
This shoot marked the launch of a major new product line for Thuma: The Dresser. Just like The Bed, it’s easy, quick, and fun to assemble.
Content was used for paid advertising, organic social, and Thuma’s website.
The Dresser, featuring a fully-modular design
The Dresser, in Walnut
The Dresser (3 x 2) in Walnut
The Dresser (3 x 1) in Espresso
The Dresser in Natural
The Dresser (3 x 2) in Natural
Thuma in 3D
Thoughtful bedrooms for modern living.
Summer 2022
This shoot featured content created to support the launch of The Headboard, designed to elegantly pair with the existing Bed and offer a more premium alternative to Thuma’s Pillowboard.
Summer 2022 was also the launch of Thuma’s third colorway: Espresso.
The Headboard, in Espresso
The Bed and Headboard assembly stop motion
The Headboard assembly, in Natural
The Nightstand in Espresso
The Bed, The Headboard, and The Nightstand, in Natural
The Bedroom, in Natural
Thuma’s strong frame
Easy assembly with The Bed’s joinery
The Bed and The Nightstand in Walnut, plus The Side Table and Underbed Storage Bin